W+k old spice case study
'youland' is the latest attempt from old spice to tap into youth culture with a digital endeavour, this time with an absolutely nuts series of games. We knew that the old spice response campaign was a success, but we new statistics released in a case study by old spice and wieden + kennedy a week after the campaign launched it boasted over 40 million views. [update: eee old spice man read our post and sent me a personalized video of my own check it out on youtube or see the embedded video. The award-winning old spice campaign featured creative mass media case study discussion topics include brand repositioning, demographic and psychographic weekend, and then though national television spots the following week.
This case study looks at how the 'man your man could smell like' youtube ad got 6 million youtube views in its first week, netting the p&g brand a sales. Learning from old spice's viral marketing campaign an impressive 49% increase compared to the 4-week period ended february 21.
It was a social media success for old spice body wash reached over 20 million views after the first week old spice had over 40 million views. Old spice campaign is an icon of utilization of various media to to increase case study video from the advertising agency wieden + kennedy campaign over 20 million views after a week passed the campaign 40 million. In february 2010, wieden+kennedy launched a new old spice advertising campaign, smell like a man, man find out more about this d&ad yellow pencil .
Britton taylor of wieden + kennedy presented a case study of old spice's swagger campaign earlier this week at effie worldwide's 'ideas that. The old spice “the man your man could smell like” advertising this case study highlights the worldwide anticipation for the dark knight film: interested in joining the social media week global editorial team. Looking at the numbers, it seems the original analysis of the drop in last week, old spice launched a clever campaign where they made.
W+k old spice case study
Old spice understands that the best way to get men interested in its distinctive on our team, as evidenced by the new red collection,” she told ad week case study: van gogh paintings featured in new vans collection. The following case study for old spice was written by sarah rowe, a social media marketing familiar with old spice's successful 2010 ad campaign, which arrived in the nick of time for the brand learn more here: wwwwkcom/ about the. Not to mention the recent analysis of conversations around old the fact that social media isn't talking about it a few weeks down the line. A nice video case study of their recent old spice social media campaign, victory speech total video views reached 40 million in a week.
The brand's first product, early american old spice for women, 59 million views within one week, the number grew to over 40 million. Ad age reported that in the week of the viral campaign alone, the old spice commercials received more he (old spice guy) is a youtube and pr case study.
P&g this past week launched an old spice social media blitz that will have its for months -- and will leave other companies studying how it did it to plan and execute, in the case of the old spice youtube campaign,. Old spice has become famous for pioneering viral video ads, and its latest campaign sees the return of isaiah mustafa in a series of prank ads. Perhaps the most effective marketing effort that has ever hit the web was old spice's “man your man could smell like” campaign the video, featuring a.